Female Consumerism: Intention to Purchase Online

Authors

  • Mohamad Rahimi Mohamad Rosman Universiti Teknologi MARA Kelantan Branch
  • Fatin Najwa Mat Sofri Universiti Teknologi MARA Kelantan Branch
  • Wan Nur Fawaqih Aliyin W. Ya Universiti Teknologi MARA Kelantan Branch

Keywords:

female, consumerism, online, shopping

Abstract

The study aims to research the involvement of University Technology of Mara female students in online shopping, and a better understanding of the roles of trust, convenience, and customer service for female consumers. A proposed conceptual model began to incorporate new components into the theory of reasoned action (TRA), particularly trust, convenience, and customer service. The study shows that attitude, convenience, customer service, and subjective norms all have a substantial impact on female student consumers' intention to buy online. In this study, a quantitative study based on descriptive analysis was developed using the Statistical Package for Social Sciences (SPSS) version 27, an IBM statistical suite, to test the research hypothesis.

Downloads

Published

2024-01-04

How to Cite

Mohamad Rosman, M. R., Mat Sofri, F. N., & W. Ya, W. N. F. A. (2024). Female Consumerism: Intention to Purchase Online. Malaysia Journal of Invention and Innovation, 3(1), 48–60. Retrieved from https://digit360.com.my/mjii/index.php/home/article/view/70

Issue

Vol. 3 No. 1 (2024): Malaysia Journal of Invention and Innovation

Section

Articles

License

Copyright (c) 2024 Mohamad Rahimi Mohamad Rosman, Fatin Najwa Mat Sofri, Wan Nur Fawaqih Aliyin W. Ya

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

The authors of MJII retain copyright to the content of the articles.

The content is published under the Creative Commons Attribution (CC BY) 4.0 which allows content to be copied, adapted, displayed, distributed, republished, or otherwise re-used for any purpose, including for adaptation and commercial use provided the content is attributed without any restriction.

Authors Rights

The Journal grants you the following non-exclusive rights, subject to giving propoer acknowledgement to the original journal. The authors may:

(i) to reprint or reproduce the contribution, in whole or in part, in any publication of your interest.

(ii) to use material for teaching purposes; including availability of the matarial in academic course.

(iii) to post a copy of the contribution on your personal or institutional web server, provided that the server is non-commercial and there are no charges for access, and

(iv) to deposit a copy of the contribution in a non-commercial data repository maintained by an institution of which you are a member.

Author's Agreement

Author(s) guarantee the journal the following:

(i) that the contribution is their original work;

(ii) that it contains, no matter what, content that is defamatory or is otherwise unlawful or which invades rights of privacy or publicity or infringes any proprietary rights (including copyright);

(iii) that the contribution has not been published elsewhere in whole or in part and that no agreement to publish is outstanding other than this agreement. Author(s) agree to be responsible and hold the journal, its editors, staff and affiliate organizations harmless against any claims arising from or related to the breach or inaccuracy of any of the guarantees listed above.

Disclaimer

The editorial team of the MJII and the publication team of Academica Press Solutions share no responsibility regarding the views and opinions expressed by the authors. 

The content published in MJII  is Open Access and can be shared, adapted, reproduced, reprinted, after appropriate acknowledgment and giving due credit to the author(s) work.